Event Management is a multi-million dollar industry, growing rapidly, with mega shows and events hosted regularly. Surprisingly, there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives, Conventions and Events), exhibitions, conferences and seminars as well as live music and sporting events.
Clients hire event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. Event management companies and organisations service a variety of areas including corporate events like product launches, press conferences, corporate meetings, conferences, marketing programs road shows, grand opening events.
The Event Manager may become involved at the early initiation stages of the event. If the Event Manager has budget responsibilities at this early stage they maybe termed an Event or Production Executive. The early stages are. Site surveying, Client Service, Brief clarification, Budget drafting, Cash flow management, Supply chain identification, Procurement, Scheduling, Site design, Technical design, Health & Safety.
An Event Manager who becomes involved closer to the event will often have a more limited brief. The key disciplines closer to the event are: Health & Safety including crowd management, Logistics, Rigging, Sound, Light, Video, Detailed scheduling, Security.'' An Event Manager who becomes involved closer to the event will often have a more limited brief.
Friday, January 30, 2009
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